Sustainable Fashion: What It Is & How to Join the Movement

Sustainable Fashion: What It Is & How to Join the Movement

Fashion is a reflection of who you are and a form of expression. It can be fun and enjoyable, but it can also be damaging to the environment. Fortunately, you can enjoy being in style while saving the planet, which is by supporting sustainable fashion.

What Is Sustainable Fashion?

According to the consultancy firm Green Strategy, “Sustainable fashion can be defined as clothing, shoes, and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects.”

Sustainability considers the whole supply chain involved in producing the garment. To be considered sustainable, brands should offer apparel with environmental, economic, and social integrity. That means they must use sustainable raw materials, natural resources, and renewable energy sources. Also, they should take into account the working conditions of those who made, transported, and sold the garments.

What Is PET?

PET, or polyethylene terephthalate, is the most common type of plastic resin.

To create fashion items out of PET, producers extract crude oil and natural gas, then process and heat it to form a molten liquid. They spin this liquid into fibers to create polyester fabric.

How Can PET Help in Making Fashion Sustainable?

PET is highly recyclable plastic. Since this can be difficult to collect, manufacturers may not be able to turn salvaged plastic into new containers at all times.

The good news is that these other plastics may be transformed as recycled polyester fabric, or rPET. It can be used to make a wide variety of fashion items and other products, such as backpacks, shirts, leggings, and more.

How to Support Sustainable Fashion?

While it is tempting to shop from fast fashion brands for style, affordability, and convenience, it’s also helpful to consider that these brands usually defile natural resources and exploit their labor force, causing a negative impact not only on the environment but to the people as well.  

Being committed to sustainable fashion is more than just choosing eco-friendly fabrics and picking clothes labeled “sustainable.”

To become an advocate for sustainable fashion consumption, you should educate yourself first. Here are some helpful tips on how to make an informed decision when shopping for clothes and opting for sustainable fashion:

  • Research the brand’s production process
  • Study where the clothes are made
  • Check if the clothes are handmade
  • Examine the garment’s fabric (whether it is hemp, linen, organic cotton, or wool)


Producing apparel and footwear requires a huge amount of natural resources. To save the planet effectively, the fashion industry has to sustain this movement of creating items that won’t hurt the environment.

Small steps make a big difference. To participate in sustainable fashion and encourage others to do the same, you may start by shopping for items made from recycled materials.

Let us help you commit to sustainable fashion. True to our motto, we will help you have a great style while saving the planet. Our new Re:cycled Collection is made from discarded PET bottles from landfills. In addition, all our tags, strings, and stuffing are made from 100 percent recycled and biodegradable materials. If you’re looking for recycled duffel bags, backpacks, and tote bags, browse through our collection today to choose the right one for you.

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